Behind the scenes: Lucy in the Sky with Diamonds, Fine Jewellery Collection

The process of making a new collection happens on the fine line where reality blurs with imagination, especially with our new Lucy in the Sky with Diamonds Fine Jewellery Collection. Inspired by the lyrics of the song, Lucy in the Sky with Diamonds (The Beatles), the vision was to create a kaleidoscopic experience that transcends boundaries and invites unrestrained self-expression. A photoshoot was set to embark on our journey through time and space, hop on aboard:

Each piece in the collection pays homage to the rich and surprising details found in the unnatural and more imaginative world, inviting you to explore and discover the hidden beauty within and everything that your mind can depict. Find treasurable elements such as Lapis Lazuli, Pink Tourmaline and Blue Topaz, crafted and delicately placed in mystical shapes and creatures. You might find yourself charmed by a unicorn or even spot the spontaneous silhouette of a robot. 

During a photoshoot for Anna + Nina, the team keeps in mind the core values and ethos, ensuring that every aspect of the production process is carefully executed. Here are some key considerations that guide the team during the shoot:

Attention to Detail

The photoshoot team ensures that no detail is overlooked during the shoot. From styling and composition to lighting and framing, every aspect is meticulously planned and executed with care.


We aim to bring joy, color, and a touch of magic into the Iisuals captured during the photoshoot. Through creative direction, color schemes, and styling choices, they seek to evoke the whimsical and enchanting spirit of this collection.

Saving the message

As the model is adorned with the Fine Jewellery Collection, she exudes a sense of mystique and wonder, embodying the essence of the girl with the sun in her eyes - standing beneath a diamond sky.

By embodying these principles and values throughout the photoshoot process, the team at Anna + Nina not only captures stunning visuals but also communicates a powerful message. Where Lucy in the Sky with Diamonds fills your imagination and leaves enough room to create your own dreamlike world. And then…“suddenly someone is there at the turnstile - the girl with the kaleidoscope eyes.

A big thanks to our woman team who have helped us bring our vision to life:

Photography: Fauve Bouwman. Model: Lois Schindeler. Art direction: Anna De Lanoy Meijer, Nina Poot, Eva Bruggenwirth. Styling: Rebecca Besselink. MUAH: Manthe Tuynman. Production: Sophie Baars, Fleur Klerks.